Highmark Pilots Disease-Tracking Tech Program to Help Members Avoid Illness

Although spring is just around the corner, many families are still reeling from an autumn and winter season that served up a severe onslaught of respiratory syncytial virus (RSV) and influenza cases. But also starting last fall, select members of Highmark Inc. health plans have been given access to a tool that helps them mitigate their risk: a “local illness alert” program that offers regular, data-driven reports about what’s going around in their area.

The insurer and the company Kinsa, which developed the tool, tell AIS Health, a division of MMIT, that there is already evidence that the pilot program is driving behavioral changes among members, such as avoiding crowded indoor spaces when illness levels are high. And if final results from the pilot also look promising, Highmark will expand the program to more members — possibly spurring other insurers to do the same.

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• Health Plan Weekly