PLAYBOOKS

Guides to common market access related challenges.

WHITE PAPERS

Deep dives into core drug access topics and themes relevant to MMIT.

CASE STUDIES

Real customer success stories on their journey to solve common business challenges.

QUIZ: TEST YOUR KNOWLEDGE

Payer management priorities, unmet need and cost control methods.

RECENT P&T PERSPECTIVES SESSIONS

Prepare for your own P&T review by learning from and viewing past launches.

MEET THE EXPERT SESSIONS

Learn from our leading experts.

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Playbooks

IDN Message Monitor Playbooks

We created playbooks that contain real messages and IDN reactions in your therapeutic area. With Message Monitor, you can gain actionable insights into IDN perceptions for your brand.

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Message Monitor Playbooks

We created playbooks that contain real messages and payer reactions in your therapeutic area. With Message Monitor, you can gain actionable insights into payer perceptions for your brand.

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Competitive Strategy in Crowded Market

  • Validate competitive positioning in your market by geography
  • Develop a strategy to differentiate your product
  • Deploy targeted and methodical promotional efforts in the field
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Competitor Strategy Learnings

  • Validate competitive positioning in your market by geography
  • Develop a strategy to differentiate your product using competitive learnings
  • Deploy targeted and methodical promotional efforts in the field
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Optimize Advantaged Access

  • Validate favorable access positions in your market by geography
  • Deploy targeted pull-through at a micro level based on specific coverage
  • Measure effectiveness of targeted campaigns and determine repeatability
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Parity Competitive Landscape Strategy

  • Validate parity within specific geographic regions and sales territories
  • Develop a framework to gain early visibility to market disruption
  • Focus on the nuances to parity and execute a targeted strategy
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Impact of Oncology Biosimilars

  • Identify target payers that your account managers should be focusing on
  • Identify areas where physicians need education to maintain brand loyalty
  • Develop an education program to simplify PA processing for practice managers
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Historical Data Supported Launch Strategy

  • Understand if your market is open or closed and where opportunity lies
  • Evaluate if patient assistance programs at point of sale negate contracts
  • Understand competitive contracting penetration and opportunity
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Velocity of Payer Change Tracking

  • Track the amount of formulary changes in your landscape historically
  • Utilize analogs for similar products if your product is first to market
  • Understand velocity of competitive contracts and implications
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Monitor Payer Messaging Perception

  • Understanding messaging themes across your therapeutic area and uncover differentiation
  • Evaluate payer perceptions of your messaging and value proposition
  • Be the first to know when your competitormay begin to contract with key payers
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Commercial Format Guidelines

  • Determine absolutely required information and cut the fat on optional pieces
  • Ensure you find and validate your data sources frequently
  • Understand the cadence at which promotional messaging needs to occur
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Targeted Prescriber Detailing Promotion

  • Identify physician-specific plans to promote based on patient population
  • Develop messaging and assets that streamline objection handling
  • Develop a feedback loop to constantly improve prescriber intelligence
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Prescriber Staff Pass-Along Messaging

  • Identify gatekeepers per physician in your focus geographies
  • Implement the right human resources to align to these staff members
  • Develop patient support programs that assist downstream treatment
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Optimize Brand “Superfans”

  • Implement social monitoring programs to track positive brand experiences
  • Monitor prescribing tendencies and perspectives on your brand via field team
  • Deliver brand messaging in the form of more relatable storytelling
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Targeting HCPs by Patient Population

  • Analyze enrollment data by plan at the regional or zip code level
  • Create a framework to understand where bodies are needed to address access
  • Create stories that speak to your prescribers’ patient population
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Pre-Call Planning Process

  • Determine where to deploy field team and communicate to physicians frequently
  • Create a “no-fly” list of messaging to avoid based on physician
  • Deploy the right tools to promote timely information to prescribers
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Strategy Performance Assessment

  • Create a mechanism to understand if messaging altered payer/prescriber POV
  • Develop an ongoing and scalable framework to measure changes in performance
  • Identify successful programs (for your brand or competitors) and repeat
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Validate Rebate Contract Value

  • Develop a mechanism to track payer/PBM compliance and protect rebate dollars
  • Quickly identify when certain channels are reflecting unfavorable access
  • Understand competitive contracting penetration and opportunity
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Meaningful Shifts in Access

  • Understand when field team feedback is noise or when it’s valid to react
  • Identify payers that heavily restrict your brand or competitor products
  • Ensure visibility into where reimbursement changes impact brand scripts
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Measure KPIs and Brand Performance

  • Measure your relative positioning and tie into proactive access strategy
  • Determine whether strategy is one of parity or appropriate focus on preferred access
  • Develop realistic indicators for market access performance by channel or payer
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Preferred or Exclusion List Placement

  • Identify coverage risks from probable exclusion list placement
  • Deploy early contracting based on a payer/PBM life cycle
  • Confidently communicate brand expectations using market access trends
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Overcoming Generic Competition

  • Validate your brand’s prescribing access and how generics implicate patient journey
  • Author HCP market access messaging to transparently address generic restrictions
  • Empower field team to credibly consult on market access
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Competitive Reimbursement Support

  • Assess the impact of current patient support or contracting programs
  • Identify where patient support programs are most needed based on plans
  • Inform prescribers on relevant patient support programs or favorable access
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Consistent eDetailing Promotion

  • Develop self-service and/or automated business rules for eDetailing
  • Create a robust promotional toolset that enables physician targeting
  • Enable robust distribution and real-time data integration for timely communication
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Physician Influence & Education

  • Identify your target influencer persona and channels of influence
  • Develop guidelines for your influencer messaging and engagement cadence
  • Develop assets that are exclusively educational around the standard-of-care
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Patient Perspective Integration

  • Develop clear patient personas based on insurance plan and geography
  • Communicate general trends in enrollment and lives to your prescribers
  • Provide stories around relevant patient support programs
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Pay-No-More Programs

  • Understand when pay-no-more programs are needed
  • Develop channel-specific pay-no-more promotional strategies
  • Inform prescribers where relevant pay-no-more programs exist
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Promote New Coverage Wins

  • Develop a framework that streamlines common legal review obstacles
  • Ensure wins are communicated to field team within 24 hours
  • Create processes that ensure win announcement details are communicated
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Shifts in Market Share Drivers

  • Develop a framework to automatically track daily changes in your landscape
  • Identify past trends and drivers of major shifts in market share
  • Communicate all shifts that are relevant to your brand, even when expected
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Understand How Messages to IDNs Impact Brand Strategy

  • Understanding messaging themes across your therapeutic area and uncover differentiation
  • Evaluate IDN perceptions of your messaging and value proposition
  • Be the first to know when your competitor may begin to contract with key IDNs
  • Determine what resources & partnerships IDNs want from manufacturers
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Define Contracting Strategy

  • Understand if your market is open or closed and where opportunity lies
  • Evaluate if patient assistance programs at point of sale negate contracts
  • Understand competitive contracting penetration and opportunity
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Payer Market Event Methodologies

  • Identify coverage risks to brand so that you can optimize payer and PBM opportunities
  • Develop a framework to handle launching competitors/generic transition implications
  • Confidently communicate brand expectations using market access trends
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Simply Communicate Restrictions

  • Increase field team confidence when addressing restriction-based objections
  • Understand common restrictions and most prevalent products to step through
  • Develop a framework to help the prescriber overcome unfavorable restrictions
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Consistent Physical & Digital Assets

  • Ensure your tools and sources validate what the prescriber is hearing
  • Develop an integration framework that ensures timely information is messaged
  • Consider the differences in physical and digital processes and limitations
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Field Sales Territory Mapping

  • Analyze enrollment data by plan at the regional or zip code level
  • Create a framework to understand where bodies are needed to overcome access
  • Create a checklist for talent required across each geographic access situation
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Patient Support Programs

  • Establish predictive analysis around the impact of patient assistance programs
  • Identify where patient support programs are most needed based on plans
  • Inform prescribers where relevant patient support programs exist
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Consistent Non-Personal Promotion

  • Organize your target prescribers and patients into specific persona categories
  • Integrate various promotional channels based on the persona tendencies
  • Deliver brand messaging in the form of more relatable storytelling
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Mapping Prescriber Personas

  • Determine physician’s behavioral tendencies and categorize accordingly
  • Understand trusted sources for each physician to promote consistency
  • Monitor prescribing tendencies and perspectives on your brand
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Social Media to Reach Prescribers and Patients

  • Implement social monitoring programs to track brand/company engagement
  • Develop an influencer strategy to amplify your brand message and footprint
  • Ensure your social media strategy is integrated with your branding guidelines
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Uncover P&T Perspectives Before They Impact Your Drug’s Access

  • Simulate a full P&T meeting with deep, qualitative feedback
  • Tap into an expert committee to learn payer objections ahead of time
  • Uncover any interpretation issues of your clinical data now before it’s too late
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White Papers

Insurer, Specialty Pharmacy Rely on Solutions from RJ Health to Price Drugs Correctly

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IDNs, Employers Exert Influence in New Contracting Models

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Aligning Incentives for IDN Specialty Pharmacy Collaborations

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How Market Access Strategies Impact a Product Launch

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The Role of Patient Access During Pre-Launch Phases

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Payer Strategies to Manage Specialty Drugs Across Pharmacy and Medical Benefits

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Support Drug Commercialization with Market Access Intelligence

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Staying Competitive in a Highly-Managed Specialty Drug Class

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Case Studies

Streamlining the Referral Process

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Understanding PBM Competitive Intelligence

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Reaching the Payer Stakeholders that Touch Claims

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Gaining Market Share with Targeted Communication

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Systematizing Health Plan Targeting

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How to Approach Market Access Change Management

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Enabling Providers with NDC Crosswalk Drives Value

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Breaking Down Granular Enrollment Data

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View Clips from Recent Syndicated P&T Sessions

Neutropenia

Atopic Dermatitis

Non-Small Cell Lung Cancer

Heart Failure

Breast Cancer

Diabetes GLP-1

Multiple Sclerosis

Rhematoid Arthritis

On-Demand Meet the Expert Sessions

Advances in Formulary Management: Integrated Solutions to Optimize Management of Medical and Pharmacy Benefit Drugs

Marty Mattei

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Medical Reimbursement/Billing Challenges Faced by the Market Are Only Growing

Chris Webb & Jason Young

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Predicting Enrollment Changes in the COVID Era

Jill Brown Kettler

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Access Trends for Innovative Technology: Cell and Gene Therapies, Biomarkers, and Telemedicine

Fiza Bari

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Formulating Your Plan of Attack: How to Use Your Account Data to Achieve Market Access Goals

Carolyn Zele

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The Path to Pricing & Coding Updates: Simplifying Payer Communications From the Pharma Perspective

Jason Young & Karyn Turner

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Predicting Payer Uptake with Precision

Carolyn Zele & Ritupriya Yamujala

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The Evolution of Oncology: Supporting Oncology Brands with Market Access Data and Insights

Dinesh Kabaleeswaran

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2020 Patient Choice Awards

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Simplifying Payer Account & Contact Intelligence: Data-Driven Segmentation & Targeting of the Health Plan Industry for Sales & Marketing Success

Lindsay Lorenzen & Matt Breese

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Controlling Medical Drug Spend: Through Coding & Reimbursement Transparency for Payers

Chris Webb & Jason Young

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Quizzes

P&T Committee 101

Launch Readiness Assessment

How Market Access Savvy Are You?

Test Your Enrollment Knowledge

Test Your Knowledge: Payer Management Priorities, Unmet Need and Cost Control Methods