Develop and Convey Your Brand Value Prop to Decision-Makers

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Create a clear, compelling value story for your therapy.

To achieve a favorable formulary position or policy inclusion, your therapy needs a strong value proposition. MMIT’s payer insights solutions help you connect with payers and PBMs to assess the efficacy data, price points, cost benefit analyses, and comparisons that will resonate most. We help you find and engage with key decision-makers to amplify your messaging.

Message Monitor

Capture Payer Insights and Brand Perceptions

Our Message Monitor solution captures payer and IDN perspectives on your brand, messaging and competitors. Gain actionable insights on your current strategy to better position your product against the competition.

Rapid Response

Validate Your Hypotheses With Custom Payer Research

Our Rapid Response solution provides quantitative, actionable input from a representative sample of payers and IDNs in 10 business days. Determine which clinical data resonates with payers, test your messaging, and gain insights on competitors.

Payer Communication Program

Spread the Word About Your New Drug

Our Payer Communication Program helps you increase market awareness of a new drug, indication, code or pricing. Create customized emails to send to health plan decision-makers representing 70% of covered lives.


Clarify Payer Perspectives With Fast Feedback

Our Engage solution provides immediate responses from payer and IDN decision-makers on your most urgent brand strategy questions. Create a strong value proposition by leveraging insights gleaned from an interactive discussion board.

MMIT Reach

Amplify Your Payer Outreach Strategy

Our MMIT Reach solution serves as a current, validated source of truth for payer and PBM contact information. Simplify persona-based segmentation of payer decision-makers and ensure your ability to reach your top targets.

Coverage Search

Answer Physicians’ Access Questions on the Spot

Our Coverage Search application lets your field sales teams immediately address access questions with an accurate, easy formulary lookup. Filter by health plan, indication, benefit type, and more to enrich your brand-specific messaging.