Knowing how payers, PBMs, and IDNs will respond to your drug’s value proposition, brand messaging, and reimbursement strategy is critical for a successful launch. MMIT’s suite of payer communication products help you predict uptake, anticipate reactions, share changes, analyze shifts, and understand competitors’ positioning in advance.
Send Pricing and Coding Updates Directly to Payers
Our Payer Communication Program lets you deliver custom messaging to 100+ health plans covering more than 130 million lives. Ensure timely reimbursement by informing payers of new drugs, indications, codes and pricing.
Refine Your Brand Messaging to Engage Key Payers
Our Message Monitor solution captures payer and IDN perspectives on your brand, messaging and competitors. Gain actionable insights on the efficacy and reach of your current strategy and predict payer behavior in advance.
Improve Your Strategy With Payer Market Research
Our Rapid Response solution provides quantitative, actionable answers to your key business questions from a representative sample of payers and IDNs in 10 business days. Validate your market access hypotheses and gain insights on disruptive events.
Clarify Payer Perspectives With Just-in-Time Feedback
Our Engage solution provides quick insights on key business questions with a 24-hour turnaround. Make smarter decisions with immediate responses from payer and IDN decision makers via an interactive discussion board.
Amplify Your Payer Outreach Strategy
Our MMIT Reach solution serves as a current, validated source of truth for payer and PBM contact information. Simplify persona-based segmentation of payer decision-makers and ensure your ability to reach your top targets.
Track and Improve Your Messaging Impact
Our Multi-Channel Message Testing solution helps you assess the efficacy, reach, and ROI of your current payer and IDN messaging. Evaluate responses to content and visuals, identify priority channels, and adjust your focus.
Circumvent Payer Pain Points With Advanced Insights
Our Payer Messaging Playbook solution helps your team predict payer behavior and preferences prior to a meeting. Identify competitor cross-portfolio strategies and tailor your strategy accordingly.