Develop Effective Messaging and Targeting for HCPs

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Influence key physicians with customized content.

In today’s competitive market, pharma companies need a multichannel outreach strategy to engage physicians. MMIT's promotional solutions help you refine your product messaging to meet the needs of targeted HCPs. With dynamic coverage updates, real-time alerts and performance tracking, our tools help you conserve resources while improving access.

FormTrak in Veeva

Streamline Your HCP Outreach and Messaging

Our FormTrak solution, natively integrated into Veeva CRM, combines labs, claims and coverage data to help fine-tune your promotional strategy. Brand managers can use real-world data to deploy reps efficiently and tailor outreach to prescribing behavior.


Share Accurate Brand Coverage With HCPs

Our CoverageFinder solution provides real-time coverage information to HCPs directly from your website. Data is refreshed daily in this dynamic look-up tool, which features seamless integration with the look and feel of your brand’s website.

Coverage Search

Answer Physicians’ Access Questions on the Spot

Our Coverage Search application lets your field sales teams immediately address access questions with an accurate, easy formulary lookup. Filter by health plan, indication, benefit type, and more to enrich your brand-specific, local messaging.