Reducing Risk: 5 Steps for a Fearless Launch

In this webinar, we’ll discuss five of the largest risks associated with launch. Our experts will explain the concrete steps your team can take to mitigate those risks in advance—so you can launch your therapy without fear of failure.

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Best Practices in Market Access

These free on-demand webinars offer advice on how to plan, execute and assess your commercial strategy, from MMIT’s market access experts.

Previous Webinar Sessions

Developing Your Commercial Strategy in Phases II-III
June 10, 2025

In this webinar, we’ll examine how pharma companies can use data and insights to make the most of this critical stage. We’ll discuss how targeted investments in Phase 2B/3 can provide an early look at access barriers throughout the patient journey.

The State of Patient Access: Maximizing Access Strategies in the Era of Biosimilars
June 10, 2025

In this BioPharma Dive webinar, Hannah Baxter, partner at The Dedham Group, and Steve Callahan, senior director of Advisory & Insights, MMIT, share insights from our 2025 State of Patient Access survey.

Uncovering New Rare Disease Patients Using Structured and Unstructured Real-World Data
May 8, 2025

In this webinar, we’ll explain how MMIT, with NorstellaLinQ, developed a robust, unified dataset to provide comprehensive insights into a rare disease population.

Promotional Strategies
February 25, 2025

In this webinar, learn how best practices for targeting and engaging physicians both in-person and via non-personal promotion techniques.

Payer and HCP Insights at Launch
November 19, 2024

In the immediate post-launch timeframe, pharma companies can use market access research to improve coverage and utilization. In this webinar, our experts explain the benefits of everything from post-label indication research to competitor analyses and payer/IDN perception tracking.

Ahead of the Curve: Considerations for Your 2025 Financial Assistance Programs
November 11, 2024

In this webinar, MMIT’s Steve Callahan and AssistRx’s Brok Vandersteen discuss the payer, regulatory and market updates that will impact patient services’ financial assistance programs in 2025.

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Reducing Risk: 5 Steps for a Fearless Launch