Reducing Risk: 5 Steps for a Fearless Launch
In this webinar, we’ll discuss five of the largest risks associated with launch. Our experts will explain the concrete steps your team can take to mitigate those risks in advance—so you can launch your therapy without fear of failure.
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This webinar explains the benefits of early market research, using client stories to show how planning for potential access scenarios leads to greater utilization. Learn how historic analogs can help your team decide whether to pursue a product, how payer priorities can help you fine-tune your brand’s value propositions, and what kind of data you need to mitigate launch disadvantages.
This webinar explains how and when to initiate each market access step in the year before launch. Learn how to prepare payer messaging, make contracting decisions in light of payer policies and history, and develop an effective HCP engagement strategy.
This webinar explains the market research capabilities you should have in place to enable an agile market access strategy. Learn how to assess brand performance, ensure steady progress toward your coverage goals, and refine your payer and HCP messaging to increase coverage and utilization rates.
This webinar explains why pharma companies need to adopt a coordinated, omni-channel approach to ensure HCPs understand their brand’s value, coverage and prescribing information. Learn how to identify and segment target HCPs to create a prioritized list for your sales team, and when to engage HCPs in person and via non-personal promotion.
Best Practices in Market Access
These free on-demand webinars offer advice on how to plan, execute and assess your commercial strategy, from MMIT’s market access experts.
Previous Webinar Sessions
In this webinar, we’ll examine how pharma companies can use data and insights to make the most of this critical stage. We’ll discuss how targeted investments in Phase 2B/3 can provide an early look at access barriers throughout the patient journey.
In this BioPharma Dive webinar, Hannah Baxter, partner at The Dedham Group, and Steve Callahan, senior director of Advisory & Insights, MMIT, share insights from our 2025 State of Patient Access survey.
In this webinar, we’ll explain how MMIT, with NorstellaLinQ, developed a robust, unified dataset to provide comprehensive insights into a rare disease population.
In this webinar, learn how best practices for targeting and engaging physicians both in-person and via non-personal promotion techniques.
In the immediate post-launch timeframe, pharma companies can use market access research to improve coverage and utilization. In this webinar, our experts explain the benefits of everything from post-label indication research to competitor analyses and payer/IDN perception tracking.
In this webinar, MMIT’s Steve Callahan and AssistRx’s Brok Vandersteen discuss the payer, regulatory and market updates that will impact patient services’ financial assistance programs in 2025.