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Ebook Volume 1

The Essentials of Market Access: How to Build a Strong Commercialization Strategy for Your Pharmacy Benefit Therapy

Learn how to influence coverage, improve your drug’s formulary position, and engage targeted physicians at the right time.
Learn the difference between formulary exceptions and exclusions, and see how to determine the best access strategy for non-formulary drugs.
Learn how to create a data-driven market access strategy that paves the pathway to commercialization success.

In this definitive guide to market access, we explain what your team needs to know to successfully launch a pharmacy benefit therapy. Learn who makes formulary decisions and get tips on how and when to influence coverage, identify targets, and communicate with providers. Discover the five crucial steps your organization should take to establish a firm foundation for your commercialization journey.

Download the Ebook