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Ebook Volume 2

The Essentials of Market Access: How to Build a Strong Commercialization Strategy for Your Medical Benefit Therapy

In this definitive guide to market access, we explain what your team needs to know to successfully launch a medical benefit therapy. Understand the nuances of medical policies, pre-certification requirements and medical exceptions. Get tips on how to persuade payers and IDNs to add your drug to policies and pathways, and learn how to engage with high-value, targeted HCPs. Discover the five crucial steps your organization should take to establish a firm foundation for your commercialization journey.

Improve your drug’s medical policy and pathways positioning while ensuring payer/IDN alignment.
Determine when and how to engage in payer contracting for your medical benefit drug.
Target the right providers at the right time to drive appropriate testing and increased utilization.