The Essentials of Market Access: How to Build a Strong Commercialization Strategy for Your Medical Benefit Therapy

In this definitive guide to market access, we explain what your team needs to know to successfully launch a medical benefit therapy. Understand the nuances of medical policies, pre-certification requirements and medical exceptions. Get tips on how to persuade payers and IDNs to add your drug to policies and pathways, and learn how to engage with high-value, targeted HCPs. Discover the five crucial steps your organization should take to establish a firm foundation for your commercialization journey.