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Ebook Volume 2

The Essentials of Market Access: How to Build a Strong Commercialization Strategy for Your Medical Benefit Therapy

In this definitive guide to market access, we explain what your team needs to know to successfully launch a medical benefit therapy. Understand the nuances of medical policies, pre-certification requirements and medical exceptions. Get tips on how to persuade payers and IDNs to add your drug to policies and pathways, and learn how to engage with high-value, targeted HCPs. Discover the five crucial steps your organization should take to establish a firm foundation for your commercialization journey.

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Improve your drug’s medical policy and pathways positioning while ensuring payer/IDN alignment.
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Determine when and how to engage in payer contracting for your medical benefit drug.
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Target the right providers at the right time to drive appropriate testing and increased utilization.