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Georgia Fitzsimons

Panel Coordinator

Expertise: Oncology and Rare Disease, Payer Market Research

Georgia Fitzsimons is a Panel Coordinator at MMIT. She supports recruitment initiatives across the Norstella brands to help teams deliver actionable insights that inform client decision-making. She coordinates both qualitative and quantitative studies to ensure projects include the right expertise and perspectives. She holds a bachelor’s degree in Marketing and an MBA from Quinnipiac University.

Insights by Georgia Fitzsimons

Article | March 24, 2026

Winning Payer Support for Rapid NGS Biomarker Testing in Oncology

Biomarker testing—especially rapid next-generation sequencing— is advancing oncology care, but payer coverage remains inconsistent and increasingly depends on strong clinical, comparative, and cost-effectiveness evidence despite growing alignment with guidelines and regulatory support.
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