Brand leads can use the Strategizer View in MMIT’s FormTrak to segment plans by restriction and market share, giving field reps the right messaging for each HCP.
Use Strategizer View to:
View plans in a specific geography segmented into four quadrants based on restriction and market share
Understand the distribution of patients in a specific geography and what access barriers they may face
Understand the distribution of patients for a given areas at the plan/payer level
Use your own claims data or MMIT’s real world data assets
Schedule a Meeting
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“It’s a fantastic tool, and it gets reps focused on where opportunity is, especially at the doctor level.”
Market Access Lead
Large Pharma Company
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“We’re excited to transition to FormTrak in Veeva to streamline our process. It’s the best partnership and application for our team.”
Executive
Large Pharma Company
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“Our field reps use it all the time. It’s our smoothest go-live ever with a Veeva CRM vendor. It works without issues, and we don’t need to worry.”
Executive
Large Pharma Company
Slide 1
“Ryan [Witherington] and the team at MMIT have been great partners in our initiatives to analyze and communicate payer policy data for our product through innovative field tools, both MMIT-developed and developed by us using MMIT data. FormTrak Web, in particular, has been well-received by our field sales team and we are excited to transition to FormTrak in Veeva to streamline the process and make it an even more valuable tool.”
Director of Market Access
Large Pharma Company
Slide 3
Additional Resources
Case Study
Partners in Market Access
This case study details how Peregrine Market Access leveraged MMIT’s Analytics and FormTrak solutions to help one pharma company spread the news about its product’s coverage to healthcare providers.
Tracking Coverage and Policy Changes in Women’s Health
Learn how one small pharma company used MMIT to understand how payers viewed their product and its competitors and communicate coverage changes to providers.