What is Health Economics and Outcomes Research (HEOR)?
HEOR stands for Health Economics and Outcomes Research. It is a multidisciplinary field of research that evaluates the economic, clinical, and humanistic outcomes associated with healthcare interventions. HEOR provides evidence-based information to inform healthcare decision-making, policy development, and resource allocation.
Why is HEOR important?
HEOR helps stakeholders make informed decisions by:
- Demonstrating the clinical and economic value of therapies
- Supporting market access and payer negotiations
- Informing formulary placement and reimbursement decisions
- Guiding healthcare policy and treatment guidelines
Who uses HEOR data?
- Pharmaceutical and biotech manufacturers: For market access, pricing, and value communication
- Payers and PBMs: To evaluate cost-effectiveness and budget impact
- Providers and health systems: To optimize care delivery and treatment selection
- Regulators and HTA bodies: To assess coverage and reimbursement decisions
