Our Experts

Becky Hollenberg, MPH

Real-World Data Business Analyst

Expertise: Real-World Data, Patient/HCP Identification, Payer Market Research

Becky Hollenberg, MPH, is a RWD business analyst at MMIT. She analyzes pharmaceutical and medical claims datasets, conducts patient journey analyses, and visualizes data to help clients optimize utilization. She earned a master’s degree in public health at Columbia University and a bachelor’s from Vanderbilt University.

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Insights by Becky Hollenberg

Article | February 20, 2025

Mapping the Patient Journey: Six Commercial Use Cases for RWD

For years, pharma commercialization strategies focused only on traditional market access data: payer policies and restrictions. While payer coverage is still essential information, this single-source approach cannot help manufacturers identify the many barriers to access.

Article | January 23, 2025

Changing Site-of-Care Dynamics and the Growth of Self-Administered Therapies

Patients have expanding options for where to receive and take their medications. Both payers and manufacturers can capitalize on these options to improve patient access, adherence, and outcomes.

Article | October 31, 2024

Evaluating Payer Impact on Utilization with Claims and Coverage Data

To fully understand how payers impact patient access, pharma companies should be evaluating payers using multiple datasets, including both coverage/restriction data and claims data. While payer policies indicate how payers plan to manage a product or service, medical and pharmacy claims reveal how payers actually manage that product in reality.

Real-World Data Solutions

Payer Data Intelligence Solutions

Payer and Provider Insights Solutions

Payer and Specialty Pharmacy Solutions

Promotional Solutions

Market Access

Patient Journey

Brand Performance and Strategy

Contracting and Reimbursement