RWD Trigger Alerts
Target the Right Physicians and Patients at the Right Time
- Predictive, Real-Time Alerts: Identify patients and their care teams faster than traditional claims-based systems with predictive alerts that flag treatment opportunities in real time.
- Target High-Value Patients by Clinical Criteria: Surface patients by disease stage, tumor type, risk profile, and other clinically curated criteria for precise engagement.
- Reach the Primary Treatment Decision-Makers: Alerts focus on the full care team, including physicians and specialists directly responsible for treatment decisions, not just pathologists or ordering providers.
- Leverage Cohort-Driven Insights: Segment patients and providers by NPI, specialty, region, and custom business rules to align outreach with your commercial strategy.
Leverage Timely Alerts to Improve Market Access
What Our Clients Are Saying
How We Can Help
We turn real-world data into actionable, clinically curated alerts so you can target the right patients at the right time. Empower your team to act faster, reach decision-makers, and optimize treatment engagement.
RWD Trigger Alerts help your team identify high value patients faster by delivering near–real time notifications—often within two days of a clinical event—that surface priority patients weeks earlier than traditional claims based systems.
RWD Trigger Alerts improve targeting by identifying the full care team involved in treatment decisions, ensuring outreach reaches the primary managing providers rather than only ordering physicians or pathologists.
RWD Trigger Alerts optimize patient outreach by leveraging segmented patient and provider cohorts—such as by NPI, specialty, region, or custom business rules—to guide more precise strategy and execution.
Key Insights From MMIT
NorstellaLinQ: Targeting Patients and Fueling Brand Strategy with Trigger Alerts
In this use case, find out how MMIT, using NorstellaLinQ, helped a pharma company identify high-risk patients with Trigger Alerts.
Solutions to Support Your Strategy
Enhance your predictive alert strategy with related solutions that add richer context around patient cohorts, provider behavior, and evolving market signals. This enables your team to move from insight to action with greater speed, confidence, and precision.
Unstructured Data
MMIT and its parent company Norstella transform physician clinical notes, specialty consultations and other unstructured EMR notes into longitudinal, analytic-ready data.
HCP and Patient Targeting
Powered by NorstellaLinQ, MMIT’s HCP and Patient Targeting Solution uses structured and unstructured data to pinpoint hard-to-find patients and their treating providers.