RWD Trigger Alerts

Target the Right Physicians and Patients at the Right Time

Powered by NorstellaLinQ, Trigger Alerts surface high-value patients and their treating physicians within days of a clinical event—so you can act while it still matters. This solution allows you to drive timely, personalized brand engagement with precision trigger alerts powered by EMR, claims data, and predictive models.

Whether you’re driving first-line uptake, capturing switch opportunities, or re-engaging prior prescribers, Trigger Alerts power precision outreach at scale.

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Predictive, Real-Time Alerts

Predictive alerts flag patient needs in real time— weeks faster than claims-based systems.

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Target the Right Patients

Clinically curated alerts surface high-value patients by stage, tumor type, risk, and more.

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Reach Decision-Makers

Alerts are designed to find the primary treatment team, not just the pathologist or ordering physician.

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Leverage Cohort-Driven Insights

Cohorts are tailored to your strategy—by NPI, specialty, region, and business rules.

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How We Help

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Speed Wins

Trigger Alerts deliver signals as soon as 2 days post-encounter — not weeks later like claims data — giving your team the earliest possible advantage.

Precision Drives ROI

Our clinical experts build patient profiles around what matters to your brand — stage, biomarker status, treatment switches, or risk indicators.

Closer to the Patient than Ever Before

EMR data reveals what claims can't — notes, rationale, lab values, imaging insights — empowering brand and field teams with richer targeting intelligence.

Built for Your Workflow

Delivered weekly, bi-weekly, or near-real time — and ready for use in CRM, omnichannel campaigns, or rep call planning.

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Discover More About Trigger Alerts

Learn how MMIT’s RWD Trigger Alerts solution by downloading our latest infographic.

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WHATS NEW

Keep Up-to-Date With Key Insights From MMIT

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NorstellaLinQ: Targeting Patients and Fueling Brand Strategy with Trigger Alerts

In this use case, find out how MMIT, using NorstellaLinQ, helped a pharma company identify high-risk patients with Trigger Alerts.

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RELATED SOLUTIONS

Solutions to Support Your Strategy
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HCP and Patient Targeting

Powered by NorstellaLinQ, MMIT's HCP and Patient Targeting Solution uses structured and unstructured data to pinpoint hard-to-find patients and their treating providers.

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Unstructured Data

MMIT and its parent company Norstella transform physician clinical notes, specialty consultations and other unstructured EMR notes into longitudinal, analytic-ready data.

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