Patient Journey
RWD offers insight into how patients move through the treatment continuum.



Real-world data (RWD) show how healthcare is provided in the real world. Sources include medical and pharmacy claims, lab tests and results, electronic health records, and clinical pathways. These data represent the journey of patients through the healthcare environment—their diagnoses, procedures, drugs, diagnostic testing and results, and the care provided by their HCPs.
MMIT integrates all these different data sources and links them to payer coverage data to create a unified record of patients, providers, therapies, treatments and results. Life sciences companies can use RWD to predict where their potential patients will be located, identify prescribing physicians and specialists, and engage the right physicians with the best messaging at the point of care. Ultimately, RWD helps life sciences companies ensure that life-saving therapies find their way to the physicians and patients who need them most.