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Joyce Louie

Senior Manager

Expertise: Real-World Data, Patient/HCP Identification, Payer Coverage and Restrictions

Joyce Louie is a senior manager leading the Real-World Data and Policy & Restrictions Insights team at MMIT. She leads the development of strategic insights, reporting on claims and payer market access data for pharma clients. Joyce earned a B.E. degree from City College of New York and has a background in biomedical engineering.

Insights by Joyce Louie

Article | February 20, 2025

Mapping the Patient Journey: Six Commercial Use Cases for RWD

For years, pharma commercialization strategies focused only on traditional market access data: payer policies and restrictions. While payer coverage is still essential information, this single-source approach cannot help manufacturers identify the many barriers to access.

Article | October 31, 2024

Evaluating Payer Impact on Utilization with Claims and Coverage Data

To fully understand how payers impact patient access, pharma companies should be evaluating payers using multiple datasets, including both coverage/restriction data and claims data. While payer policies indicate how payers plan to manage a product or service, medical and pharmacy claims reveal how payers actually manage that product in reality.
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