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Ryan Witherington

Director, Strategic Accounts

Expertise: Commercial Strategy, Product Launch, Real-World Data, Payer Coverage and Restrictions

Ryan Witherington is a director of Strategic Accounts for MMIT. He works with new and existing clients to provide gold-standard demonstrations while building a trusted and valued relationship. Ryan has more than a decade of experience in market access data and analytics, supporting large biopharmaceutical organizations in maximizing patient access to therapies. He has a bachelor’s degree in Business Administration from Belmont University.

Insights by Ryan Witherington

Article | September 26, 2024

Acing Market Access: Six Steps to Take Before Launch

Our first post in this series discussed how early market access research, conducted in the 12-18 months before launch, helps pharma companies identify differentiators and establish accurate expectations.

On-Demand Webinar | September 17, 2024

Pre-Launch Market Access Preparation

Post-launch uptake depends on how well your team can define and communicate your brand’s clinical and economic value to payers, providers and patients. In this webinar, our experts explain how and when to initiate each market access step in the year before launch.

Article | April 4, 2024

Tips for Successful Market Entry for Small and Mid-Size Pharma Companies

In our collective experience working with dozens of clients, we’ve found that smaller pharma companies and biotechs wrestle with many common challenges, regardless of their therapeutic area. From limited budgets to a late start on market access activities, we see the same roadblocks time and again.
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Reducing Risk: 5 Steps for a Fearless Launch