Our Experts

yana-faykina-headshot

Yana Faykina

Director, Advisory Services

Expertise: Payer Market Research, Oncology and Rare Disease, Real-World Data, Policy and Regulation

Yana Faykina is the director of Advisory Services at MMIT. She has a wide range of experience in primary, secondary, and syndicated market research, and has worked in the pharmaceutical space for more than a decade. Before joining MMIT, she worked at IQVIA as a Client Service Manager, delivering insights around promotional effectiveness to pharmaceutical clients. Yana has a bachelor’s degree in Economics and Business Administration from Albright College.

Insights by Yana Faykina

Article | June 27, 2022

Why Oncology Manufacturers Need a Clinical Pathway Strategy

As a society, we have made great strides in improving cancer care and outcomes in recent years. There are now more treatment options across more tumor types than ever before. There are targeted therapies designed for specific genetic mutations, which carry fewer side effects than traditional chemotherapy and lead to higher rates of remission and better progression-free survival.
Stay In Touch

Be the first to know about new arrivals and promotions

Reducing Risk: 5 Steps for a Fearless Launch