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Yash Rathi

Senior Director, Data Intelligence

Expertise: AI, Real-World Data, Commercial Strategy, Patient/HCP Identification, Industry Trends

Yash Rathi is a senior director of Data Intelligence at MMIT. He focuses on the use of real-world data to help pharmaceutical clients better understand patient journeys, disease progression, market sizing, NPI targeting, mono-combo therapy analysis and more. He has a master’s in Management Information Systems from The University at Buffalo School of Management.

Insights by Yash Rathi

Article | March 27, 2025

How Unstructured EMR Data Helps Pharma Find Patients

As therapies have become more complex, pharma companies are now challenged to achieve precision targeting within a much tighter timeframe. While claims data is readily available, one of its key limitations is the lack of timeliness.
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