FormTrak’s promotional and strategy tools connect comprehensive formulary and medical policy information to promotional templates that support personal and non-personal channels.
MMIT’s FormTrak Integration in Veeva CRM
Field teams can create promotional cards with industry-leading patient access and TRx integration data within Veeva CRM, the leading CRM for pharma field teams. With FormTrak, teams also gain built-in PA and ME medical forms directly in the dashboard to speed therapy approvals and reduce patient wait times. Brand managers can leverage real-world data to deploy reps more efficiently and craft brand strategies aligned with HCP prescribing behavior.
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For Field Teams
Seamlessly communicate access wins to key prescribers.
View top plans based on lives data or HCP prescribing behavior.
Access content in offline mode.
Switch between templates, including a formulary grid, announcement card, or competitor grid.
Track performance across templates to see what’s resonating with HCPs—all without any disruption to the Veeva rep workflow.
Provide Insights Into Provider and Payer Behavior
Non-Personal Promotion From Skipta
Pair FormTrak’s personal promotion solution with non-personal promotion from Skipta, another Norstella company. Skipta is a professional social network of specialized online medical communities for verified HCPs.
Features
- Target your key HCPs with opportunities to integrate your key sponsor content in multiple formats.
- Deliver customized KOL content to targeted HCPs.
- Improve awareness and literacy around your brand and clinical results.
- Identify the next best action for omnichannel marketing.
Dashboard for Home Office Teams
FormTrak can be bundled with a dashboard for the home office team that provides a holistic view of all accounts and their prescribing behaviors.
Features
- Allow brand leads to drill down into specific territories, accounts, payers, and NPIs to understand market share assessment, potential patient reach, physician targeting, and more.
- Ingest client-configured zip to territory alignment.
- Gain insight into your entire market basket and understand how your product is doing compared to competitors.
Discover More About
FormTrak in Veeva
A dynamic, relevant, and real-time pull-through solution with the first and only native integration with Veeva CRM. Download this brochure today to learn more.
Keep Up-to-Date with Key Insights From MMIT
Turning Access Signals Into Prescriptions with FormTrak and Real-World Data
In this use case, learn how one pharma company is using the real-world data alerts within MMIT’s FormTrak in Veeva CRM to engage HCPs at the right time.
Partners in Market Access
This case study details how Peregrine Market Access leveraged MMIT’s Analytics and FormTrak solutions to help one pharma company spread the news about its product’s coverage to healthcare providers.
MMIT FormTrak in Veeva CRM
Learn why FormTrak’s integration in Veeva CRM is used by 25 organizations to help field reps and brand managers promote 46 brands.
Solutions to Support Your Strategy
Analytics
As the leading platform for pharma market access teams, MMIT Analytics analyzes comprehensive formulary, policy and restriction information to evaluate patient access for your brands, competitors and analogs.
Payer Landscape
MMIT Landscape is an easy-to-navigate application that enables account managers to segment payers by market share, line of business, geographic reach and key relationship.
Searchlight
Searchlight delivers policy change alerts within 24-48 hours, as well as AI-powered policy summaries, clear visual comparisons, and user-level personalization to turn noisy policy updates into targeted, strategic insights.
RWD Visualizations
MMIT’s RWD Visualizations solution combines coverage data and claims data to provide commercial pharma teams with a unique view of payer and prescriber behavior.