Message Monitor
Gain Insight Into Payer and IDN Brand Perception
MMIT Message Monitor captures key payer & IDN decision maker insights around brand and messaging perception. Based on the nation’s largest payer and IDN panel of decision makers who reveal their organization names, Message Monitor provides a “fly-on-the-wall” view of each visit between a pharma company and payer or IDN decision maker, affording actionable insight into competitor strategies and your message performance.
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Uncover Payer/IDN Perception
Uncover payer/IDN perception during your drug’s launch or a competitor’s launch.
Synthesize Survey Results
Synthesize survey results to map to your key payer and IDN account targets.
Leverage an Extensive Network
Leverage a network of hundreds of pharmacists, CMOs, contract managers and executives.
Manage Your Access Strategy
Manage your access strategy across complex disease areas where standardization does not exist.
Choose the Perfect Solution for Your Needs
Do you have a large number of complex questions, need quantitative data, and require a broad selection of payer and IDN panelists? Consider MMIT’s Rapid Response solution. Advisory Services experts can help you craft customized questions and get answers from 10 to 20 payers or IDNs within seven to 10 days after questions are approved. Advisory Services experts will present an executive summary and research findings.
Multi Channel Message Testing
MMIT’s Multi Channel Message Testing solution helps manufacturers assess the return on investment, effectiveness and reach of their current multi channel messaging strategy, test future messages and determine how they compare to key competitors.
Features
- Evaluate the effectiveness of messages/visuals and benchmark against key competitors.
- Identify which channels are most effective when communicating with payers and IDNs.
- Determine if messages/visuals are attributed to the correct manufacturer.
- Adjust messaging and channel focus through multiple waves of research.
Payer Messaging Playbook
The Payer Messaging Playbook solution helps pharma companies to predict payer behavior and preferences, along with competitors' strategies, prior to a meeting.
Features
- Understand payer meeting preferences in advance and tailor strategy appropriately.
- Anticipate payers’ reaction to topics and adjust strategies to match payer preferences and circumvent pain points.
- Identify competitor cross-portfolio strategies and counter accordingly.
- Supplement therapeutic area-specific Message Monitor insights with manufacturer cross-portfolio intelligence.
Discover More About
Message Monitor
The survey offers a ‘fly-on-the-wall’ view of each visit, revealing the content of the discussion along with the payer or IDN decision-maker’s perception, and potential response, to the provided information. Learn more by downloading our brochure!
Keep Up-to-Date with Key Insights From MMIT
Connect Payer Policy to Patient Outcomes with Message Monitor and Real-World Data
In this case study, learn how one pharma company used a combination of market research and real-world data (RWD) signals from claims, lab, and EMRs to show the impact of evolving payer sentiment on physician and patient behavior.
Ahead of the Curve: Considerations for Your 2025 Financial Assistance Programs
In this webinar, MMIT’s Steve Callahan and AssistRx’s Brok Vandersteen discuss the payer, regulatory and market updates that will impact patient services’ financial assistance programs in 2025.
Solutions to Support Your Strategy
Analytics
As the leading platform for pharma market access teams, MMIT Analytics analyzes comprehensive formulary, policy and restriction information to evaluate patient access for your brands, competitors and analogs.
Engage
Get on-the-fly feedback from payers and IDNs on your brand strategy questions . Engage provides quick insights on key business questions with a 24-hour turnaround.
Rapid Response
Improve your brand strategy with Rapid Response’s quick, actionable answers to key business questions among a representative sample of the payer and IDN stakeholders that you care about.
Biologics and Injectables Index
Our Biologics and Injectables Index helps you access therapeutic area specific data about payer management priorities, IDN dynamics, copay programs, and more.
Oncology Index
Leverage the MMIT Oncology Index to synthesize insights into an analysis of payer trends, oncology management, and disruptive market events.