Monitor Competitors’
Messaging and Strategy
Enrich your market access strategy with competitive intelligence.
To compete in a crowded field, your team needs to know how the market is responding to your drug’s competitors. MMIT’s payer and provider insights solutions help improve your product positioning by giving you insights into how your competitors are handling market access, from pricing to contracting to provider engagement.
Learn How Payers Evaluate Your Drug vs. Competitors
P&T Perspectives provides qualitative payer feedback on your brand and competitors via a simulated review with actual committee members. Improve your drug’s launch trajectory by identifying the most competitive contracting scenarios.
Refine Your Brand Messaging to Engage Key Payers
Our Message Monitor solution captures payer and IDN perspectives on your brand, messaging and competitors. Gain actionable insights on the efficacy and reach of your current strategy and predict payer behavior in advance.
Improve Your Strategy With Payer Market Research
Our Rapid Response solution provides quantitative, actionable answers to your key business questions from a representative sample of payers and IDNs in 10 business days. Validate your market access hypotheses and gain insights on disruptive events.
Clarify Payer Perspectives With Fast Feedback
Our Engage solution provides immediate responses from payer and IDN decision-makers on your most urgent brand strategy questions. Create a strong value proposition by leveraging insights gleaned from an interactive discussion board.
Get Answers for Critical Market Access Issues
Custom Market Research leverages our panel of active P&T participants and access deciders for health plans, PBMs, providers and IDNs. Our insights can help you defend your market share, launch a new strategy, or prepare for the loss of exclusivity.
Track and Improve Your Messaging Impact
Our Multi-Channel Message Testing solution helps you assess the efficacy, reach, and ROI of your current payer and IDN messaging. Evaluate responses to content and visuals, identify priority channels, and adjust your focus.
Circumvent Payer Pain Points With Advanced Insights
Our Payer Messaging Playbook solution helps your team predict payer behavior and preferences prior to a meeting. Identify competitor cross-portfolio strategies and tailor your strategy accordingly.