Why Oncology Manufacturers Need a Clinical Pathway Strategy
As a society, we have made great strides in improving cancer care and outcomes in recent years. There are now more treatment options across more tumor types than ever before. There are targeted therapies designed for specific genetic mutations, which carry fewer side effects than traditional chemotherapy and lead to higher rates of remission and […]
Product Launch Success: Getting It Right In Rare Disease
As we wrote in our last article, “To Ace Your Product Launch, Don’t Fail At Market Access,” launching a drug into a crowded market without understanding the market access landscape is like failing to study for a make-or-break final. Yet while inadequate patient access to a life-saving treatment is much graver than a disappointing grade, […]
Pathway or Perish: The Two-Pronged Hurdle to Ensuring Access in Oncology
While payers’ formulary decisions can make or break a drug’s success, manufacturers within oncology face an additional obstacle to gaining market access: clinical pathways, or guidelines that determine which treatments and procedures should be prescribed along the patient journey. While pathways were developed to help standardize treatment and ensure quality care, oftentimes they limit physicians’ […]
The Power of Partnerships: Why Pharma Needs to Redefine its Role With IDNs
John Griggs co-authored this article with Dinesh Kabaleeswaran. This article was originally published on Drug Channels. Large healthcare conglomerates, or integrated delivery networks (IDNs), have long been fixtures in the market access landscape—a dynamic that has gone unchanged despite the disruption caused by COVID-19. While M&A activity slowed down during 2020, IDNs are seeing a bout […]