Turning Access Signals Into Prescriptions
with FormTrak and
Real-World Data
In this use case, learn how one pharma company is using the real-world data alerts within MMIT’s FormTrak in Veeva CRM to engage HCPs at the right time.
Sales reps receive actionable, real-time alerts of patient-level events happening within their territories, allowing them to target physicians with full knowledge of the prescribing opportunities and access challenges in play.
Download the Use Case
Empower sales team with real-time alerts, informed by real-world data, embedded into MMIT’s promotional solution.
Flag sales reps when a patient trigger occurs (e.g., lab ordered, prior authorization required, denial recorded).
Prioritize HCPs based on real patient events, increasing pull-though and reducing the time from diagnosis to treatment.