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Webinar Recording

Follow the Patient: How Real-World Data Drives Real-Life Access

Pharma companies are realizing that greater utilization depends upon gaining a better understanding of where patients are, how they receive care, and how that care evolves as their disease progresses. To eliminate access barriers, manufacturers need more than the traditional coverage and restriction data. This webinar addresses how and why market access is broadening to include patient-level data and analytics.

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Why tracking disease progression is critical for pharma companies, both at the population cohort level and individual patient level.
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What kind of data sets are necessary to provide visibility into unmet needs and patient stratification.
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How field teams can use triggers throughout the patient journey to engage HCPs before a diagnosis or prescription is decided.