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Alicia Heesen

Consultant, Advisory Services

Expertise: Payer Market Research, Oncology and Rare Disease

Alicia Heesen is a consultant on the Advisory Services team at MMIT. She works with pharmaceutical manufacturers of all sizes to resolve access challenges and support their market access strategies using MMIT’s data and market research. She earned a bachelor’s degree in biology from Seton Hall University.

Insights by Alicia Heesen

Article | September 18, 2025

New Treatments, Diagnostic Tests and Access Barriers in NSCLC

The oncology market is growing rapidly, driven by advancements in diagnostic technology, new biomarker testing, and a wealth of targeted therapies. The non-small cell lung cancer (NSCLC) space is especially crowded, which should be good news for the 226,000 patients diagnosed with this disease each year.
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