Tell us a little bit more about your role.
As a demand generation manager on MMIT’s marketing team, I support our Healthcare and Market Research and Insights teams. These groups are responsible for selling solutions primarily to non-pharma clients, who are most often payers, specialty pharmacies, and healthcare IT companies.
My role is to create and execute marketing campaigns that align with our product initiatives. I work closely with the product and sales teams to understand the intricacies of newly launched products, as well as new use cases for existing products. Then I create messaging that educates our target audiences on how these solutions can help them accomplish their goals.
How did you join the company? What in your background brought you to pharma?
In college, I worked at MMIT as an administrative intern. Back then, the company was quite small, maybe 100 people. After getting my degree at the University of Rhode Island, I worked at a local university’s athletic department in sports and entertainment marketing before returning to MMIT full-time.
From then on, I was hooked on this business. As we built up the healthcare segment of the business, my role expanded, and now I am responsible for additional teams. In just five years, the marketing team alone has tripled in size, and MMIT now has more than 1200 employees.
What does your day-to-day usually look like?
It’s never the same, that’s for sure! Much of my day is spent on strategy and messaging development, brainstorming new content ideas and refreshing our key messages. I spend a lot of time reviewing our campaign metrics to understand how audiences are responding to our marketing, and then pivoting as necessary.
The rest of my time is focused on collaborative, cross-functional work. I’m constantly talking to our sales teams to understand how their priorities are shifting, learn about different use cases for our solutions, and hear what clients are asking for now. I work with our sales development team to ensure they have all the assets they need to connect with prospects. I also partner with our thought leadership team to publish client case studies and blogs, and work with our digital marketing team to publish social media posts and website updates.
What are some of the larger projects you’re working on?
This past year, I’ve been focused on marketing campaigns for our new product launches, HCP Message Monitor and Fee Scheduler, which were both exciting to work on. I’ve also been helping to promote our real-world data solutions to our healthcare IT and medical device clients.
We’ve also been exposing new audiences to our existing solutions to see if our data can help answer any additional questions for our clients in the non-pharma space. These campaigns require weeks of collaboration with different functions of our commercial team, and they’re always fun to work on. I learn so much from our internal subject matter experts, and get to build new relationships across the organization.
What are some of the common challenges of your role?
I think what’s challenging with where I sit on the marketing team is that I’m working with non-traditional use cases for our data and analytics. To take just one example, the healthcare IT companies we target are building an enormous variety of platforms to serve vastly different constituents, from patients to providers or even pharma companies. There’s just so many different ways these companies serve the Life Sciences space.
As a result, it’s challenging for marketing to curate content that resonates with all of these potential clients. No two companies are the same or have the same needs, which requires that I continually rethink how I approach our marketing messaging. At the same time, it also makes it all the more rewarding when I learn that a campaign has attracted a new client. It’s very satisfying to see those numbers come in and hear that our campaigns are reaching companies in need of what we provide.
What’s been your career highlight to date?
I would say attending my first conference in 2022, AHIP, which was MMIT’s first time exhibiting at a tradeshow. After helping to design our booth, I helped coordinate sending the sales team out to the show to run the booth and meet with clients, as well as other logistics. The whole experience allowed me to use my previous life skills in sports entertainment—marketing logistics and event planning—in a whole new way, and the show was really successful.
Since then, we’ve exhibited at more AHIP and Asembia shows, and I’ve really loved helping out at those events. I enjoy networking with different people in the industry and meeting our clients in person. It’s always fun to hear that they’re reading our case studies and blogs, and there’s always at least one person who says, “Oh, you’re the Taylor we get emails from all the time!”
What industry trends do you see right now that MMIT is in a unique position to help with?
I don’t know if this is a trend, but the way our solutions work together puts MMIT in a unique spot to help clients answer all kinds of nuanced, complex questions. Whether a client needs to understand payer enrollment data, the complete patient journey, or specific access roadblocks, we can build a solution to answer those questions and guide their strategy.
Along with all of our databases, we also have direct connections with payers, IDNs, and HCPs through our panels. We’re able to tell customers not only what the data is saying, but also why a trend is happening. We can give you insights you can’t get anywhere else, whether that be from our real-world data, or a combination of datasets and proprietary intelligence—and that’s really valuable to our clients.
Which company principle resonates most with you?
I would say resiliency, mettle and perseverance. Marketing is always adapting, reacting and pivoting based on new metrics, market feedback, or changing priorities. With so many use cases for our products, including the ones we recently launched, I have to stay on my toes and keep innovating.
I also resonate with the principle of humility, gratitude, and learning, because this role is all about learning. Whether it’s new trends, new tests, or campaign results, we’re always evaluating our work and ensuring we’re getting the right message to the right person. You never know what a simple marketing email could lead to or which patient it could help.
What would you tell someone just starting their career with MMIT?
Don’t be afraid to ask questions! Coming from a non-pharma background, I had so much to learn when I started, and I’m still learning, every day. So many people at MMIT will be glad to answer your questions, no matter what function they’re in. Also, make sure to take the time to really know our solutions. As our products can be used to answer so many different business challenges, it’s important to truly understand what they can do.
In terms of your career growth, take the initiative and show you’re up for new challenges. When I first started full-time in the fall of 2019, we had just acquired RJ Health and Zitter Insights. The organization was busy deciding how we were going to market all of these products, and determining how to build them out and integrate our teams. I was tasked with creating our healthcare marketing campaigns. As time went by, I took on more ownership of this responsibility, which in turn led to greater trust from my managers and stronger relationships. Now, I’m the go-to marketing liaison for multiple segments.
What do you like most about working at MMIT?
Definitely the people! Like I said earlier, when I started five years ago, the team was so small. But over the years, we’ve grown exponentially, and I’ve met the most incredible people here. Everyone is so welcoming and ready to help. We have a really collaborative culture, so even in a remote world, we all work together to build different products and campaigns.
What do you like to do outside of work?
I spend a lot of time with my friends and family, and I love traveling. My friends and I are planning our first trip to Napa Valley this spring, and my family is always going to Disney World. I’m also a huge Philly sports fan so you can usually find me cheering on the football or baseball teams. Go Birds!
