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Meet the expert

Promotional Strategies

Once your therapy is on the market, how can your sales team effectively—and efficiently—promote it? The first step is identifying the right prescribing physicians, but engaging them at the right time is equally important. In today’s market, pharma companies need to adopt a coordinated, omni-channel approach to ensure prescribers understand their brand’s value.

In this webinar, we’ll share best practices for engaging physicians both in person and digitally, through wrap-around messaging, peer-to-peer education, and online promotion. We’ll discuss how to use real-world data to refine your HCP target list, understand prescribing behavior, and evaluate the efficacy of your promotional strategies.

You will learn:

  • How to identify and segment target HCPs to create a prioritized list for sales
  • What variables should be addressed in your sales team’s pre-call planning
  • How to engage HCPs both in person and through non-personal promotion
  • How to synchronize and evaluate an omni-channel strategy

Access the Webinar


TL 2

More Tips on Market Access Planning

Be sure to watch the first three webinars in this series.

12-18 months before launch

Strategies for Early Market Access Planning

This webinar details how and why manufacturers benefit from early market research, using client use cases to show how planning for potential access scenarios leads to greater utilization at launch.

ACCCESS WEBINAR

6-12 months before launch

Pre-Launch Market Access Preparation

In this webinar, our experts explain how and when to initiate each market access step in the year before launch.

ACCCESS WEBINAR

0-12 months after launch

Payer and HCP Insights at Launch

In this webinar, our experts explain the benefits of everything from post-label indication research to competitor analyses and payer/IDN perception tracking.

ACCCESS WEBINAR
Team #4
webinar-author-leigh-macdonald

Leigh MacDonald

Solution Consultant | Skipta

Leigh MacDonald is a solution consultant at Skipta. She helps brand teams and pharma agencies understand how Skipta can help them achieve their marketing objectives. Leigh has been in the pharmaceutical marketing field for 15 years, with roles ranging from editorial to campaign measurement to strategy.

webinar-author-jay-shah

Jay Shah

Senior Solution Consultant | MMIT

Jay Shah is a senior solution consultant at MMIT. He uses his extensive industry expertise and product knowledge to provide clients with gold-standard demonstrations. Jay has worked in healthcare intelligence for more than a decade, driving strategic initiatives such as data transformation, supplementation, and segmentation.