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Case Study: Helping MarketLauncher Capture Success

For B-to-B companies, turning to a vendor can be a valuable lifeline when it comes to meeting client needs—so long as that vendor doesn’t delay the project or lead to missed deadlines.

When business development firm MarketLauncher was tasked with generating leads in the payer space for a new medtech client, the company needed a vendor that could not only provide the right data, but do so at speed.

“When we have a client who has very specific parameters that our research team can’t access, we outsource the list to someone else who can find that data, and that’s how we discovered MMIT,” said Erin Studstill, VP of Operations and Technology at MarketLauncher.

MMIT’s Reach solution and Directory of Health Plans (DHP) provided the initial data that her client needed and helped to hit all project KPIs. Learn more in our case study Helping MarketLauncher Capture Success.

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