Turning Access Signals Into Prescriptions
with FormTrak and
Real-World Data
In this use case learn how one pharma company is using the real-world data alerts within MMIT’s FormTrak in Veeva CRM to engage HCPs at the right time.
Sales reps receive actionable, real-time alerts of patient-level events happening within their territories, allowing them to target physicians with full knowledge of the prescribing opportunities and access challenges in play.
Empower sales team with real-time alerts, informed by real-world data, embedded into MMIT’s promotional solution.
Flag sales reps when a patient trigger occurs (e.g., lab ordered, prior authorization required, denial recorded).
Prioritize HCPs based on real patient events, increasing pull-though and reducing the time from diagnosis to treatment.