Best Practices in Market Access
These free on-demand webinars offer advice on how to plan, execute and assess your commercial strategy, from MMIT’s market access experts.
Strategies for Early Market Access Planning
(12-18 months before launch)
According to our research, 33% of pharma companies are now starting their market access planning in Phase I, and 54% by Phase II and III. What can pharma companies hope to learn about the competitive landscape so far in advance? This webinar explains the benefits of early market research, using client stories to show how planning for potential access scenarios leads to greater utilization. Learn how historic analogs can help your team decide whether to pursue a product, how payer priorities can help you fine-tune your brand’s value propositions, and what kind of data you need to mitigate launch disadvantages.
Pre-Launch Market Access Preparation
(6-12 months before launch)
In the months before launch, your market access team must lay the groundwork for your drug’s pricing, contracting, reimbursement and fulfillment strategies. Post-launch uptake depends on how well your team can define and communicate your brand’s clinical and economic value to payers, providers and patients. This webinar explains how and when to initiate each market access step in the year before launch. Learn how to prepare payer messaging, make contracting decisions in light of payer policies and history, and develop an effective HCP engagement strategy.
Payer and HCP Insights at Launch
(0-12 months after launch)
From finalizing documentation to preparing for payer engagements, there’s quite a bit to do after FDA approval. Market research conducted in the immediate launch timeframe, from indication research to competitor analyses and payer/IDN perception tracking, can provide valuable insights. This webinar explains the market research capabilities you should have in place to enable an agile market access strategy. Learn how to assess brand performance, ensure steady progress toward your coverage goals, and refine your payer and HCP messaging to increase coverage and utilization rates.
Promotional Strategies
(Launch and beyond)
Once your therapy is on the market, how can your sales team effectively—and efficiently—promote it? The first step is identifying the right prescribing physicians, but engaging them at the right time is just as important. This webinar explains why pharma companies need to adopt a coordinated, omni-channel approach to ensure HCPs understand their brand’s value, coverage and prescribing information. Learn how to identify and segment target HCPs to create a prioritized list for your sales team, and when to engage HCPs in person and via non-personal promotion.