Rapid Response
Improve Your Brand Strategy with MMIT’s Payer Market Research
Rapid Response provides quantitative, actionable answers to key business questions among a representative sample of the payer and IDN stakeholders that you care about.
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Craft
Craft a customized market research survey with help from Advisory Services experts.
Target
Target panelists based on criteria including plan size, channel and other attributes.
Obtain
Obtain quantitative data and qualitative feedback on 10 to 20 questions.
Analysis
Get expert analysis of research findings, together with an executive summary and presentation of insights by Advisory Services.
How We Help
MMIT's Rapid Response is designed for organizations that need quick answers to drive strategy development.
Obtain
Gain insight into a disruptive market event.
Validate
Validate that market access hypotheses for launches are correct.
Plan
Enhance strategic planning with quick payer or IDN reactions.
Understand
Understand the impact of biosimilars or new clinical data.
Use Rapid Response for Industry-Leading Market Research
The release of new clinical data or guidelines
FDA approval or new indication
Impact of a competitor’s new strategy
Impact of biosimilar
Loss of exclusivity
Product recalls and more
Choose the Perfect Solution for Your Needs
Do you need qualitative information immediately, can use a more limited set of questions and panelists, and are able to use answers in Excel and transcripts? Consider MMIT’s Engage solution. It can deliver answers within 24 hours using a Discussion Board format that allows for follow-up questions and lets you view interactions between panelists.
Engage Is a Better Fit for Companies That…
- Need interactive information
- Have an immediate need for answers from payer decision makers
- Are able to develop questions quickly
- Have a need to answer a limited number of questions on a regular or one-time basis
- Can answer their questions with qualitative data
- Are able to use Excel and transcripts as their deliverables
Rapid Response Is a Better Fit for Companies That …
- Need quantitative data
- Require a broad selection of panelists, or require specific payers to be included
- Have time to wait for a survey to be developed and a panel to be recruited
- Have a large number of questions
- Prefer multiple choice or multi select questions
- Need a PowerPoint deliverable
Keep Up-to-Date with Key Insights From MMIT
Tracking Coverage and Policy Changes
Learn how one small pharma company used MMIT to understand how payers viewed their product and its competitors and communicate coverage changes to providers.
Rapid Family Brochure
MMIT’s Rapid Family is a group of solutions designed to get you actionable insights in a timely manner.
Solutions to Support Your Strategy
Strategic Launch Report
MMIT launch reports help manufacturers vet potential analog products, outline payer and channel segmentation, and highlight potential restrictions to drug launch policies, speeding up commercialization.
Analytics
As the leading platform for pharma market access teams, MMIT Analytics analyzes comprehensive formulary, policy and restriction information to evaluate patient access for your brands, competitors and analogs.
Biologics and Injectables Index
Our Biologics and Injectables Index helps you access therapeutic area specific data about payer management priorities, IDN dynamics, copay programs, and more.
Oncology Index
Leverage the MMIT Oncology Index to synthesize insights into an analysis of payer trends, oncology management, and disruptive market events.
Surveillance
Surveillance delivers immediate and relevant payer policy updates to your inbox via configurable email alerts.
Engage
Get on-the-fly feedback from payers and IDNs on your brand strategy questions . Engage provides quick insights on key business questions with a 24-hour turnaround.
P&T Perspectives
P&T Perspectives provides qualitative and tangible feedback through a simulated P&T session that informs your brand’s strategy and helps you determine how your product—or your competitor’s product—will fare in a real P&T Committee review.
Message Monitor
Use Message Monitor to capture key payer and IDN decision-makers’ insights around brand perception so you can better position your product against the competition.