Our leading subject matter experts share their insightful analysis and points of view to help you stay abreast of industry trends
At the end of April, more than 8,000 attendees visited Las Vegas for the Asembia Specialty Pharmacy Summit, otherwise known as AXS25. If you missed the conference, here’s an overview of some of the key areas covered this year:
Keeping an Eye on Government Policies AXS25 featured quite a few presentations on the impact of the new administration on pharma, from a session on What Pharma Must Know About Tariffs, Supply Chains, and Policy Changes to one entitled How the Next 90…
The landscape of patient access has become increasingly complex, intensified by evolving channel dynamics, greater biosimilar investment, and legislative reform. As payers evolve their utilization management tactics, manufacturers must also become more sophisticated in their access strategies.
To explore these topics, MMIT and The Dedham Group conducted the second annual State of Patient Access Survey to collect insights from 250+ pharmaceutical and biotech executives focused on market access and brand strategy. Let’s take a look at a few of our findings.
Established by the Inflation Reduction Act in August 2022, the Medicare Drug Price Negotiation Program is still in its infancy, but is expected to impact a wide swath of stakeholders in the U.S. healthcare system. Last year, CMS negotiated prices for the first round of drugs, and in January, the agency revealed its second list of drugs that will be subject to negotiations this year.
All manufacturers — not just those with drugs on the list — should strategize based on…
This article was originally published in BioPharma Dive.
Pharma companies are increasingly turning to real-world data to answer their commercial business questions, but not all realize that unstructured EMR data is the unsung hero of most queries. Whether a manufacturer is struggling to find a niche patient population, conduct unbiased outcomes research, or generate persuasive proof points, unstructured data can fill in the gaps left by other real-world data sources.
Until recently, this valuable information has been virtually impossible to analyze at scale.…
In a recent post on specialty carve-out mechanisms, we examined how payers’ use of specialty benefit managers and alternative funding programs can impact manufacturers’ patient assistance programs (PAPs). Today’s post takes a look at another managed care trend: the rise of copay accumulators and maximizers, also known as copay adjustment programs.
In 2025, copay accumulator and maximizer programs have become one of payers’ primary strategies for mitigating the use of PAPs. While these controversial programs help payers fully leverage the funds…
Obstructive sleep apnea (OSA) is a prevalent yet underdiagnosed condition affecting millions worldwide. People with OSA are subject to sudden drops in blood oxygenation levels that can lead to severe cardiovascular, metabolic, and cognitive consequences if the condition remains untreated. Traditionally, OSA has been managed through personal appliances that apply continuous positive airway pressure (CPAP). Although CPAP machines are considered the gold standard of care, patient adherence remains a major challenge due to their relative discomfort and inconvenience.
Oral appliances, such…
As therapies have become more complex, pharma companies are now challenged to achieve precision targeting within a much tighter timeframe. While claims data is readily available, one of its key limitations is the lack of timeliness.
Many manufacturers now rely on specialized lab data—from imaging results to genetic testing and genomics—to identify eligible patients and their providers. As lab data is often the key driver in diagnostic decisions, this is an excellent source for commercial targeting initiatives. But what about understanding…
Approximately 6.9 million Americans aged 65 and older have been diagnosed with Alzheimer’s disease (AD). By 2060, prevalence could reach 13.8 million if no therapies are approved to prevent or cure AD.
For decades, Alzheimer’s treatment focused on symptom management, with stagnant progress in experimental breakthroughs. That changed recently with the development of beta-amyloid targeting therapies. Although these disease-modifying drugs are not a cure for AD, they do remove beta-amyloid buildup in the brain, a promising yet still debated approach to…
Months and months of market access planning occur long before a new therapy is approved. Once that therapy is finally on the market, pharma companies must then turn their attention to the art of effective brand promotion.
While the first step is identifying the right prescribing physicians, how manufacturers engage with these HCPs is equally important. In today’s market, pharma companies need to adopt a coordinated, omni-channel approach to ensure prescribers fully understand their brand’s value.
With the right tools and…
For years, pharma commercialization strategies focused only on traditional market access data: payer policies and restrictions. While payer coverage is still essential information, this single-source approach cannot help manufacturers identify the many barriers to access. In the path to treatment, there are so many hurdles that can stand in the way of a patient receiving the right therapy, from referral delays to misdiagnosis, incomplete testing to payer behavior—the list is exhaustive.
To uncover and resolve these barriers, manufacturers need real-world data…
