Thought Leadership

Our leading subject matter experts share their insightful analysis and points of view to help you stay abreast of industry trends

February

15

2024

By Dinesh Kabaleeswaran

Amid a projected uptick in the prevalence of chronic diseases for an increasingly aging population, it’s more imperative than ever for patients to have access to the therapies they need to treat their health conditions. To improve patient access, stakeholders across the industry have turned to real-world data (RWD) to uncover critical insights into the patient journey—from social determinants of health to diagnoses, treatment, and outcomes.

With the Center for Drug Evaluation and Research approving nearly 43 novel drugs per year,…

© 2025 MMIT

February

01

2024

By Iswarya Chandramouli, Dinesh Kabaleeswaran

Artificial Intelligence (AI) technology and ChatGPT are disrupting countless industries around the world. For healthcare, the possibilities appear promising, with organizations striving to improve patient outcomes and the overall quality of care. According to Precedence Research, AI in healthcare is expected to surpass $187.95 billion dollars by 2030, growing at a CAGR of 37% during the forecast period 2022 to 2030.

From pipeline to prescription, certain healthcare spaces have been quick to adopt AI technology. In the clinical setting, AI and…

© 2025 MMIT

January

25

2024

By Erin Trompeter

From the spring of 2020 to March 2023, Medicaid gained approximately 20 million new members, thanks in large part to the provision for continuous enrollment during the pandemic. Once Medicaid eligibility redeterminations were officially back in play in April 2023, states were allowed to begin the process of disenrolling beneficiaries who failed to meet their program’s income requirements.

Now we’re seeing Medicaid enrollment plummet for the first time in years, while public health exchange plan enrollment is on the upswing. What…

© 2025 MMIT

January

18

2024

By MMIT

In our last blog on this subject, we asked three clinical experts to explain how integrated real-world and market access data helps pharma companies go to market. In this blog, our experts weigh in on how integrated data helps pharma brands identify patients, correct payer/IDN misalignment, and make better predictions to improve patient care.

We hear a lot about the “whole picture” of market access. Can you explain? Lance Wolkenbrod, Sr. Director of Commercial Solutions, MMIT: Pharma companies basically have three…

© 2025 MMIT

January

11

2024

By MMIT

When a manufacturer is at least a year out from a drug’s PDUFA date, the market access team begins to make informed decisions about what data is necessary for a successful launch. Many are using claims, lab, and other real-world data sets to access the right patient population at the right time to drive utilization of their therapies.

To explore why claims and lab data is so important for commercialization, we asked three clinical experts to explain the value of an…

© 2025 MMIT

January

04

2024

By Diane Watson

Last year was a period of adjustment for the U.S. pharma industry, as the combination of increased financial pressures and the Inflation Reduction Act (IRA) meant adjustments to resource allocation. While concerns about macro trends like inflation and interest rates are still top of mind for manufacturers, we expect a renewed focus on efficient pipeline performance, portfolio growth, and innovative technology.

To better understand what 2024 might bring, I asked three of my colleagues to weigh in on upcoming shifts in…

© 2025 MMIT

December

14

2023

By Grace Casaschi

As healthcare costs continue to climb, insurers are eager to control their spend. According to WTW’s Global Medical Trends Survey, 58% of insurers anticipate higher medical trend over the next three years. How stakeholders approach cost containment varies significantly depending on their priorities and incentives.

Payers, pharmacy benefit managers (PBMs) and employer benefit managers (EBMs) have varying relationships and responsibilities depending upon their level of risk and decision-making power. In some cases, payers are the final arbiter of member benefits, while…

© 2025 MMIT

December

07

2023

By Jay Shah

In the past few years, it’s become more challenging for pharmaceutical companies to promote their products directly to healthcare providers (HCPs), and COVID only exacerbated this trend. Physicians are more selective in who they choose to meet with, and many no longer accept face-to-face meetings with pharmaceutical reps. According to 2023 research, more than 50% of physicians now meet with three or fewer pharma companies on a regular basis.

At the same time, physicians are still eager to know more about…

© 2025 MMIT

November

30

2023

By Catherine Humphries, Julia Scanlan

This has been a significant year for the Humira (adalimumab) biosimilar market. AbbVie's blockbuster drug Humira, an injectable used to treat a range of inflammatory conditions, saw the end of its 20-year, $200 billion monopoly in January. By the beginning of November, nine adalimumab biosimilars had made their market debut.

Pharma manufacturers have been closely following the adalimumab rollout, as this year serves as a case study for biosimilars yet to be approved. At the center of the discussion is a…

© 2025 MMIT

November

16

2023

By Steve Callahan

For decades, payers have used prior authorizations (PA) with the intent of curbing costs by preventing the unnecessary use of medical procedures or treatments. But in recent years, more and more physicians have contended that the practice impedes their ability to provide care.

Amid pushback from provider groups and a swell of state and federal legislation aimed at PA reform, payers are reevaluating the need for PA for certain drugs and services, particularly those with a high PA approval rate. Throughout…

© 2025 MMIT
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